We craft Lead Engines™ that turn Google search demand and social media into real calls and WhatsApp enquiries. Without flyers or guesswork.
Over the years, we’ve worked closely with direct contractors across Singapore. Many of whom built their businesses through referrals, repeat customers, and offline methods.
While these approaches still matter, consumer behaviour has changed. Today, homeowners research online, compare options on Google and social media, then enquire through WhatsApp before making a decision.
As Singapore becomes more digitally savvy, contractors who rely solely on traditional methods risk inconsistent enquiries and unpredictable growth.
That’s where we come in.
We help contractors pivot online with confidence, using a structured Lead Engine™ that generates consistent enquiries and supports long-term business growth.
We begin by optimising low hanging fruit keywords to build a strong organic foundation quickly.
As rankings grow, we expand into product pages, blogs, and FAQs to capture broader demand and visibility across search engine and AI-driven results.
We start with high-intent search keywords to capture homeowners actively looking for contractors.
As results stabilise, we scale using power pairing, combining Search and Performance Max to expand reach while maintaining lead quality and cost efficiency.
When scaling, we use social media platforms such as Facebook, Instagram, and TikTok to amplify reach and build brand awareness and consideration among new audiences.
From there, we deploy retargeting and lookalike campaigns to convert warm audiences into real calls and WhatsApp enquiries.
We design high-converting websites and landing pages that align ad copy with fast-loading, conversion-focused page experiences.
Clear value propositions, strong trust signals, and prominent WhatsApp call-to-actions ensure visitors take action, not just browse.
Emmett Goh has over 7 years of hands-on experience growing businesses through digital marketing and performance advertising.
He began by building and scaling his own e-commerce business from zero to over $1 million, learning firsthand how to generate sales, manage costs, and grow sustainably. He later worked as a Marketing Manager, before joining the Google Performance Specialist team and subsequently TikTok as a Client Solutions Manager, where he managed multi-million-dollar ad budgets for Singapore’s largest marketplace.
Today, Emmett helps direct contractors scale their businesses with consistent, high-quality leads, applying the same disciplined, results-driven approach to build Lead Engines™ that support long-term growth.
FOunder
“It has been a great experience working with Emmett over the last 2 year. Emmett is always ready and quick to answer any queries and patient in explaining. If we ever hit a roadblock or issue, he is quick to find solutions and goes the extra mile to ensure everything is running smoothly.
His expertise in SEO and Google Ads has consistently delivered strong results, helping us improve our online visibility and drive more traffic to our site. We highly recommend Emmett services to anyone looking to enhance their digital strategy.”
CEO of ZGH aluminium
“Emmett provided clear recommendations on which keywords we should focus on to bring in more relevant traffic. He’s quick to work on new products and promotions across our website, Google Ads and SEO, and always explains what’s being done and why. What we really appreciate is the transparency. We can clearly see our traffic growing organically while Google Ads is being continuously optimised.
Previously, we worked with freelancers who didn’t share any data, so we never knew how our marketing was performing. Emmett guided us through the process and gave us clarity and confidence in our marketing.”
manager of top 1 singapore safety window
“I’d like to give a huge shoutout to Emmett for the fantastic work on my website and social media marketing. He asked the right questions, understood my business quickly, and paced the project smoothly so we could launch on time without any stress. He also helped us reach new audiences through well-structured Facebook ads that supported our overall growth.
Emmett didn’t just follow instructions. He offered thoughtful insights, understood what our audience wants, and nailed the tone across the site and social channels. The process was so smooth that the only edits we needed were minor tweaks to fonts and logo size. I’m extremely happy with the results and highly recommend Emmett to anyone looking for a marketing partner who genuinely cares and delivers.”
founder of storis
“We had a great time filming TikTok content to increase our brand awareness. Emmett supported us throughout the entire process. From content ideation to filming and editing. His creative input made a real difference. He was easy to work with, understood our brand well, and made the whole experience smooth and enjoyable.”
SME Marketing of funding societies
Scale your leads with a dedicated team focused on performance, transparency, and growth.